it looks like "used by law enforcement everywhere." (laughter) yeah. no kidding, right? i-i initially came up with the idea because i was looking for a way to get rid of my beer belly without actually having to stop drinking beer. and i noticed that when i stood up straight, my belly would magically disappear. and one of the biggest surprises we found is how the dance community has really embraced posturenow. yeah, well, posture and timing in dancing is everything, as mark here might attest, yes? couldn't attest to, actually. yes. he has the experience. have you tried it? well, i'm actually wearing it right now, as i'm dancing. really? really? oh, 'cause you really needed it, right, jonathan? (laughter) you know what? you can always get better. how long have you been selling these? or have you been selling these? we've--to date, we've sold about $330,000 worth. whoa. whoa. and how much do you sell them for? uh, $39.95. what does it-- what does it cost to make? costs about $5 a unit. so what's your wholesale price? we--we do wholesale also. wholesale price is $19.95. how